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Feb. 19th, 2003 11:16 pmWhat's up with LJ? Couldn't get on today at all.
Here's a very interesting site. It's got a video that I had to watch for my critical writing class called "The Merchants of Cool", about how merchandizers do teen market research, and how such icons as MTV play into that. It's about 50 mintues, broken up into six smaller videos. I watched all but the section about girl's clothing and midriff- superstars like Britney Spears, because that one wouldn't load on my comp. Anyway, it was interesting to see some of the market research techniques these companies do-- I was quite surprised.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
Here's a very interesting site. It's got a video that I had to watch for my critical writing class called "The Merchants of Cool", about how merchandizers do teen market research, and how such icons as MTV play into that. It's about 50 mintues, broken up into six smaller videos. I watched all but the section about girl's clothing and midriff- superstars like Britney Spears, because that one wouldn't load on my comp. Anyway, it was interesting to see some of the market research techniques these companies do-- I was quite surprised.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
