there's no such thing as a post-feminist nation

[timepiececlock]

It's been a long time since a TV commercial has offended me as a human being and a woman the way the commercials for this body spray deodorant called "the Axe Effect" or whatever is pissing me off now.

This one I just saw had women walking around with backless shirts, swimsuits, etc, and on their backs, as if imprinted on their skin by pressure, are signs like "No Smoking" or the impression of a car stearing wheel.

And then it cuts to them and a man leaving a place where theses signs/objects might have been.

Along with the words "The Axe Effect: it can happen anywhere."

Like women are

a) objects with labels
b) objects to be "had" anywhere, any time
c) women are always on the bottom
d) women can be made to have sex just by the smell of cologne anywhere, even places they otherwise wouldn't have sex
e) OBJECTS WITH LABELS WHAT THE FUCK?!!

::stabby stabby long time::

::stabby stabby long LONG time::

Comments

[duelingrose.livejournal.com]

You just NOW saw that commercial? O_o

[rashaka.livejournal.com]

yup. I don't watch a lot of tv except Adult Swim, Southpark, and The Daily Show.

[brigidforest.livejournal.com]

that's why tv is bad for people. i get enough shovanism in real life. i don't need to watch more of it on tv.

[octopedingenue]

The AXE commercials were what I was complaining about in this post.

There are more of them, and they're ALL LIKE THAT.

[rashaka.livejournal.com]

I thought the chocolate guy commercial was for something else?

I've seen another one for the Axe thing that irritated me, but it wasn't this bad.

[rusty_halo.livejournal.com]

Right there with you.

This is part of the reason I rarely watch TV, and when I do, I never watch commercials.

[rashaka.livejournal.com]

Most of the time I mute them. I actually unmuted this one because the weird imagery made me curious.

[cicer.livejournal.com]

I hate those commercials. Haaate. They are incredibly sexist and disgusting. The overall message of the commercial is always, "This cologne will make incredibly hot girls sleep with you right away!" which immediately annoys me. But they always manage to push the envelope from vaguely-sexist-and-annoying to blatantly-objectifying-women-and-sending-cicer-into-a-frothing-feminist-rage. *twitches* HATE.

[rashaka.livejournal.com]

It's nice to know it's so commonly reviled. I mentioned it to my mom tonight and she'd also been offended by it, and some other commercials that brand has done.

::stabby stabby long time:: is all I can say.